translations for English, Filipino, or both for business and
June 27, 2019
MAKATI CITY –
Department of Trade and Industry (DTI) Secretary Ramon Lopez signed
last 21 June 2019, Department Administrative Order (DAO) No. 19-09,
Series of 2019, which mandates the translation of signages,
billboards, advertisements, brochures, flyers, notices, advisories,
labels, price tags/lists, menus, receipts, and other business
marketing materials to English and/or Filipino.
The policy move was
prompted by the surprise inspection conducted by the DTI in a
Chinese food park located in Las Piñas City last 10 May 2019.
During the said
inspection, all 33 food stalls were found to be using signages,
price lists, and receipts in the Chinese language only. According to
the DTI, this is a form of deceptive, unfair, or unconscionable
sales act since non-Chinese speaking consumers are not provided with
easily understandable information pertaining to the products and
services that they need.
“With this new DAO, we are
enhancing the protection of consumers on their right to accessible
information that can help them in making wise purchase decisions.
Presenting information on products and services in foreign languages
other than those officially recognized and used by the consumers are
deemed unfair and discriminatory, thus, inimical to their interest,”
said Sec. Lopez.
In the DAO, the
translation into English or Filipino of the marketing paraphernalia
of a business must be visible, and printed and/or written legibly.
The use of Filipino language in this case is not limited to Tagalog
but also includes regional and provincial dialects.
To ensure its accurate
translation, business establishments are now required to secure a
certification from the Embassy of the country whose language is
sought to be translated to, or from its accredited translator or
interpreter, or any competent individual or institution duly
recognized by the DTI.
and entities found to be violating any of the provisions of the DAO
shall be imposed with penalties ranging from P1,000.00 up to
P300,000.00 depending on the capitalization and frequency of
Erring businesses shall
likewise face the cancellation of their business name certificate
that was issued by the DTI, and revocation of business registration,
permit, license, and any other regulatory clearances upon the
recommendation of the Department to appropriate government agencies
establishments and entities are given one month following the
effectivity of the DAO to comply with the provisions of the Order,
which will take effect 15 days after its publication in two
newspapers of general circulation.