most promising MSME brands
August 24, 2018
MANDALUYONG – The
Department of Trade and Industry (DTI) awarded four most promising
micro, small, and medium enterprise (MSME) brands that exhibited
outstanding performance in terms of sales production, social impact,
and innovation during the Sikat Pinoy National Trade Fair on 22
August at the SM Megamall.
“Continuous creativity and
innovation will help entrepreneurs be successful. And we are proud
of these MSMEs who serve as model and inspiration to many aspiring
entrepreneurs,” said DTI Secretary Ramon Lopez.
The awardees were Jhaz
Footwear, Ai-She Footwear, H.H.S. Leather Goods Enterprises, and
Lolo Bobby Handicraft. As start-ups, they joined DTI’s provincial,
regional, and national trade fairs, managing to raise the visibility
and awareness of their products and brands among institutional
buyers and the general public.
Unique feel in quality
Jhaz Footwear started with
a young couple, Nepthali and Elvira Moneda from Liliw, Laguna, who
resold slippers made by their neighbors. They used to bring the
slippers and sell them in various towns during fiestas and
festivities. After two years, the couple put up their own footwear
brand and started to become a supplier to various stores in the
Their small business
received assistance from DTI via training, product development, and
management. They were also invited to participate in domestic trade
fairs and abroad. Their footwear brand offers different types of
espadrilles, wedges, clogs, flats, heeled shoes, and even school
shoes. They supply footwear apparel to retail stores throughout the
country, as well as in Japan and Italy.
Footwear’s owner Corazon Coligado started making her own shoes in a
small nipa hut in Liliw, Laguna. As an initial marketing plan, she
gave out samples of new and trendy footwear to various retail stores
outside their area. This strategy paved the way for her footwear to
be patronized by a significant number of clients.
Ai-She Footwear then
received an invitation from DTI to join the Calambanga Festival. The
Department also invited them to regional and national trade fairs
wherein they received an export order to Panama for 5,000 pairs of
shoes. DTI also brought Ai-She Footwear to international trade
fairs, leading their products to be exported. Currently, they are
one of the suppliers of the leading malls in the country. Their
shoes are also exported to Japan and Papua New Guinea.
Differently abled, but
Handcrafted by Harl’s (H.H.S.
Leather Goods Enterprises) from San Pedro, Laguna engages in the
production of innovative genuine leather products. It was
established in 2014 to promote the local artistry and craftsmanship.
Their products are handmade by differently abled artisans and
underprivileged craftsmen. The company’s product collection includes
bags, sandals, wallets, coin purses, cell phone cases, gadget
organizers, bracelets, guitar leather cases, straps, leather
accessories, and souvenir items.
With their advocacy and
quality products, the enterprise was invited by DTI to participate
at the Manila FAME where their products gained more followers.
Design vision to help
Lolo Bobby Handicrafts
started as a producer of placemats made from coconut shells in Bato,
Leyte. They were one of the recipients of product development
assistance from DTI and the Comprehensive Agrarian Reform Program
The assistance from DTI
continued with various trade fair invitations, which helped them
gain market access and exposure for their products. They also took
part in the different product clinics by the Design Center of the
Philippines that enabled them to craft high quality components of
fashion accessories and housewares. They support local farmers by
sourcing their raw materials from the Agrarian Reform Community in
their locality. Lolo Bobby Handicrafts has been a regular
participant to the Manila FAME and indirectly exports their products
to Japan and Australia markets.
The annual Sikat Pinoy
National Trade Fair is one of the programs of DTI that provides
market access to various MSMEs and their products. Last year’s run
had over 122,000 visitors for its three editions. The events
generated P57M-worth of retail sales and P52M-worth of booked and
“Empowering our MSMEs
allow us to empower the nation. President Rodrigo Duterte and his
administration will continue all market access programs as well as
MSME assistance to encourage more Filipinos to join the
entrepreneurial revolution, creating a much-needed economic growth
that benefits all, especially those at the bottom of the pyramid,”
Sec. Lopez said.
This year’s edition
gathers over 250 MSMEs from all over the country and showcases One
Town One Product (OTOP) Next Generation products such as gifts,
houseware and décor, fashion accessories and wearables, furniture,
specialty food, and health and wellness products. A special area
also features green, organic, eco-friendly, fair-trade compliant,
and halal-certified products. The fair will run until 26 August 2018
at SM Megamall.