Strong demand: dmexco World of Experience 2014 puts the "internet of everything" at visitors' fingertips

By MARKETWIRE
April 25, 2014

COLOGNE, Germany – Display screens can be found everywhere nowadays, from kitchens to cars. Our daily life is becoming more and more digital, and consumers are accessible almost around the clock. The possibilities this is already creating today for marketing and media will be demonstrated at the dmexco World of Experience 2014 (http://dmexco.de/en/World_of_Experience.html). In this event area, visitors will be able to experience the first digital concepts and visions of the "Internet of Everything" for use in future marketing.

"The showrooms of the World of Experience 2014 will be an ideal stage on which the trendsetters of the digital economy can present their marketing-related innovations and products to over 28,000 visitors at the trade fair. The interest in this event area is correspondingly strong, and there has been a noticeable increase in people's desire to find out about recent developments in a more tangible way. We have received numerous inquiries from all segments of the digital economy, and these inquiries have become more and more specific during the many in-depth discussions we have held," according to Christian Muche, dmexco Director Business Development, Strategy & International, and Frank Schneider, dmexco Director Marketing, Sales & Operations.

The dmexco World of Experience 2014 will focus on the "Internet of Everything," a key future trend that is increasingly impacting many technologies and segments of innovative sectors such as the auto industry, healthcare and consumer electronics. This trend is creating a new dimension of daily life that is rapidly becoming more and more important for digital marketing and media. The unique concept of the World of Experience will show what opportunities are already available for those who wish to venture into these new dimensions. Through its showrooms the World of Experience will effectively augment and enrich the existing trade fair at dmexco 2014.

As our daily life becomes progressively digitised, marketing, media and advertising are no longer found only on TV, desktop computers, laptops, smartphones and tablet computers. Instead, the focus is now on the "connected life" and on individual lifestyles, irrespective of the channels, screens or terminals that are being used. As a result, advertisers and agencies will have many more options, as well as completely new ones, to successfully optimise the way they target customers at all touchpoints of the consumer lifecycle. However, before the sector can exploit this huge potential, it has to address the challenge of developing innovative new concepts that work on all channels and successfully create new points of contact to the consumer. Valuable inspiration in this regard will be provided by the World of Experience at dmexco 2014, which will be organized completely in line with this year's slogan, "Entering New Dimensions."

"Many current developments indicate that all of our surroundings and daily routines will soon be digital. That's why our sector can and must present its products and solutions in a more tangible way that better illustrates the associated complexity to market partners and ensures that we will continue to be visible and successful in the future," according to Christian Muche and Frank Schneider.

"The dmexco World of Experience 2014 will be exactly the right place for this purpose. After the successful pilot project in 2013, we will now provide trendsetters from the digital economy with their own attention-grabbing world of experience in Hall 6, where they can demonstrate key trends and enable visitors to experience marketing-related innovations and products in a tangible and vivid way. We are already looking forward to offering our guests and visitors more service and innovation in the expanded World of Experience. This kind of service can only be found at dmexco!"