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RAFI wins in 16th CAMMA

By Ramon Aboitiz Foundation Inc.
September 7, 2013

CEBU CITY – The Ramon Aboitiz Foundation Inc. (RAFI) won the award for Best Institutional Website in the 16th Cebu Archdiocesan Mass Media Awards (CAMMA) held Sept. 1 at SM Cebu Cinema 2.

16th CAMMA awardsThe website of RAFI (www.rafi.org.ph) is regularly updated with news, inspirational stories, publications, images, motivating quotes, forms, videos, audio recordings, and other materials that inform the public on the programs and initiatives of the Foundation and encourage them to engage in community development.

The RAFI website contains special sections for each of its five focus areas, namely, Integrated Development, Micro-finance & Entrepreneurship, Culture & Heritage, Leadership & Citizenship, and Education. Every section features the different programs and initiatives of the focus area.

While people can do online nomination for the RAFI Triennial Awards, a downloadable nomination form is made available.

With RAFI's growing number of publications, the site has a page listing its annual reports, newsletters, brochures, and books. Visitors can view and download for free the annual report, newsletters, and brochures while they are given a preview of the books, as well as information on their price and where they are being sold.

A corner is also provided for those who would like to support or get involved in RAFI's work by donating, volunteering, or applying for a job.

Visitors to the site can connect to RAFI's account in different popular social networking and file sharing sites, such as Facebook, Twitter, Google Plus, You Tube, and LinkedIn.

RAFI also has sub-sites for its GREENIN Philippines Program, Kool Adventure Camp, and Triennial Awards.

This year’s CAMMA was anchored on the theme “Social Networks Portals of Truth and Faith: New Spaces for Evangelization". Cebu Archbishop Jose Palma, Commission on Social Communications Chairman Msgr. Trinidad Silva Jr., and representatives from different organizations gave the awards to the winners from the print, radio, television, and advertising companies.

During his speech, Archbishop Palma reminded the public to use social media in a proper and responsible way. He congratulated media practitioners for being instruments of "treasuring what is good and beautiful in our culture and tradition".

The biennial awards recognize individuals and institutions’ best work in broadcast, print, and online media that promote human and Christian values. A brainchild of Cebu Archbishop Emeritus Ricardo Vidal, the prestigious awards was launched in 1992. The judges came from the business, academe, and religious organizations.