DTI, DA, NFA
launch prescribed labeling, SRP for rice
October 30, 2018
MAKATI CITY –
Department of Trade and Industry (DTI) Secretary Ramon Lopez,
Department of Agriculture (DA) Secretary Emmanuel Piñol, and the
National Food Authority (NFA) Deputy Administrator Tomas Escarez
joined forces in launching the prescribed labeling and suggested
retail price (SRP) for milled rice on 27 October 2018 at
Commonwealth Market in Quezon City.
There are four
classification of milled rice – regular milled, well milled, premium
grade, and special rice – which will be sold following the mandated
SRPs except for special rice that covers organic, Cordillera
heirloom, and other indigenous varieties.
The SRPs for imported rice
are: P39 per kilo for well-milled, P40 per kilo for imported premium
grade two, and P43 per kilo for premium grade one.
Meanwhile for local rice,
the SRPs are: P39 per kilo for regular-milled, P44 per kilo for
well-milled, and P47 per kilo for premium grade rice.
The government also banned
the use of brand names like Sinandomeng, Dinorado, and Angelica to
avoid deceptive labeling. These brands will be placed under premium
grade rice classification.
The prescribed labeling as
well as the SRPs is now being implemented in the entire Metro Manila
and cities within the Greater Manila Area. Other regions will follow
this scheme after All Souls’ Day. The SRPs on rice will be reviewed
and updated regularly.
Sec. Piñol said that
penalties and sanctions will be imposed to retailers who will not
comply with the SRPs. These include possible revocation of licenses,
corresponding fines, as well as criminal charges from four months to
Following the Joint
Memorandum Circular signed by DTI and DA on 18 October, Sec. Lopez
said that DTI now has the authority to monitor prices of rice and
penalize violators. He explained that DTI will follow the same
procedure done in monitoring SRPs of manufactured basic necessities
and prime commodities. The agency will initially issue Letters of
Inquiry to those who will not comply with the SRP of rice. Notice of
Violation will then follow when they don’t correct it as prescribed,
and depending on the gravity of the offence as well as size of the
business, penalties will be imposed ranging from P2,000 to maximum
of P1 million.
The trade chief also
announced the implementation of Presyong Risonable Dapat (PRD)
program of DTI, which will allow retailers to directly import rice
and sell it to the public at P38 per kilo. This will eliminate the
layers of traders and ensure immediate availability of affordable
rice in the market. The program started with four retailers applying
to import 20,000 MT of rice each.