Public Information Officers are all smiles at the end of the
workshop posing with the resource speaker Mr. Sarwell Q.
Meniano (wearing white polo shirt).
DPWH-8 PIOs hold
workshop on press release that lands a media coverage
March 28, 2018
NAVAL, Biliran –
Public Information Officers (PIOs) of the Department of Public Works
and Highways (DPWH) Region VIII continuously exert efforts to
enhance their news writing skills.
Recently, DPWH PIOs held
their first Quarterly Meeting Cum Workshop at Leyte 1st District
Engineering Office (DEO) Maintenance Sub Office, Brgy. Sto. Nińo,
Tanauan Leyte on March 22-23 with the topic ‘’Press Release (PR)
That Lands a Media Coverage’’.
With different career
background among DPWH PIOs, Ms. Antonieta R. Lim, DPWH Regional PIO
said that conducting workshops under the department’s Communication
Development Program will improve the capacity of the designated
district PIOs on their duties and responsibilities to inform the
public of its programs, policies and projects.
There were at least 30
PIOs from 13 district engineering offices attended the said workshop
with Mr. Sarwell Q. Meniano as the resource speaker.
Meniano is currently the
editor of Philippine News Agency in Eastern Visayas Region.
One of the highlights of
his discussion is sharing the most common mistakes in PR writing.
According to him, there is only 2.6 seconds to win over a visitor.
Having a wrong headline is a total waste while good headlines makes
The best clock worthy
headlines according to him is dealing with statistics. From the
planning stage, design, construction and maintenance of national
infrastructures, DPWH deals with statistics every day. He gave
advice to focus more on the project updates, number of kilometres,
number of beneficiaries and the like.
Aside from writing a good
headline, Meniano also encouraged the participants to use active
voice in their news writing instead of the passive voice because it
is shorter and more direct.
He also shared the most
common mistakes in DPWH press releases. Among of these are having
the very long start, too many names in news lead, too many technical
terms, overuse of unfamiliar acronyms, less attention to the
substance, no direct quotations and more.
“PRs that doesn’t require
much correction from the editor have a bigger chance on landing a
media coverage since it would not cost much time for the editor to
edit,” said Meniano.
To test the learnings of
the participants, they were tasked to re-write and identify mistakes
from the sample news release given by the resource speaker. The
activity gave the participants a better understanding on writing a
The workshop ended with an
open forum from the participants followed by the 1st quarterly
meeting of PIOs.
DPWH PIOs will continue to
conduct trainings and seminars under the Communication Development
Program to acquire and develop their communication skills.