Jiabong Food Exhibitor
rises through trade fairs
By NINFA B. QUIRANTE (PIA
Samar)
May 11, 2008
CATBALOGAN CITY, Samar
– Jiabong’s town pride is mussels (aka tahong).
In a recent forum, the
Department of Trade and Industry (DTI) said close to a thousand
families are engaged in mussel farming. This number does not even
include those engaged in the task of mussel processing.
Danilo Gabin who owns
Super JJED has been engaged in tahong processing since 2004 and he
feels proud to tell PIA that he has been getting several invitations
to participate in different trade fairs from
Luzon to
Mindanao.
His tahong crackers,
said Bahandi Producers Association of Eastern Visayas (BPAEV),
Executive Director Lolee Aures are a big hit wherever the trade fair
is held. “Customers look for tahong crackers!”
Just this month, Danny
has received an invitation for a May trade fair, this he said, offers
incentives that are difficult to reject.
After joining several
trade fairs with the encouragement of DTI’s lady Ruthelma Samonte,
Danny has been ‘exposed’ and has been getting orders left and right.
DTI also said that Danny was able to get some funding and equipments
from the Department of Science and Technology (DOST). These equipments
have been very useful in his livelihood.
In Catbalogan and
neighboring towns, Danny shyly admits that he has 36 outlets for his
tahong crackers. Aside from the tahong crackers, Danny also produces
salted tahong, Fermented oyster (sisi) and other mussel based
products.
He does not reveal the
number of employees, he has. Suffice it to say that he is able to
enjoy a comfortable life and sends his children to school. “Dara hit
katas han tahong!” he quips.
Danny has become an
advocate of trade fairs, he said, because he gets the exposure and
gets invited to all these business opportunities.
If BPAEV will ask
Danny to campaign, he would, though not necessarily going throughout
the region to invite producers and exhibitors like him. Danny is much
of a hands-on manager for his tahong business. He’d rather
produce, exhibit, expose and produce some more and maybe in the
process, could inspire other food processors and producers to emulate
him and become a trade fair ‘regular’ like him.